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Bill Cummings, SVP - Corporate Communications

Bill Cummings, SVP - Corporate Communications
Bill Cummings joined Thinfilm in March of 2014 as VP Marketing & Communications and was promoted to SVP Corporate Communications in May 2016. He leads the Company’s external/internal communications strategy and related initiatives and is responsible for marketing communications, demand generation, sales enablement, public relations, IR/AR, and web/branding.
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Recent Posts

Connecting Physical Objects to the Digital World

Posted by Bill Cummings, SVP - Corporate Communications on Jan 5, 2017 2:57:46 PM

Adweek posted an interesting article this week focused on inventors and ad agencies and how these groups are shaping the Internet of Things.

In the article “How Inventors and Ad Agencies Are Starting to Shape the Internet of Things' Next Phase: Tinkering With the Future”, Marty Swant comments on how “The digital world's rapid interweaving with the physical world is forcing tech companies and ad agencies to constantly bone up on the massive landscape of big data.”

Thinfilm firmly embraces the concept of connecting physical objects to the digital world. This week at the Consumer Electronics Show in Las Vegas, we will be demonstrating connected items such as smart beer bottles and smart medical devices.

Thinfilm’s smart beer bottles and smart medical devices feature unique NFC tags – SpeedTap™ and OpenSense™. The smartphone-readable tags integrate with cloud-based software, helping to create a direct connection between brands and consumers that effectively disintermediates platforms such as Facebook and Amazon.

In addition to the demonstrations, Erwan Le Roy, Thinfilm’s EVP Business Development & GM NFC Solutions and Smart Sensor Products, will be speaking during an OE-A panel session called“Printed Electronics: Key Enabling Technology for IoT”on January 6, 2017 at 1:00p.m. (LVCC , North Hall, N264).

Contact us to see a demonstration.

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Topics: NFC, consumer engagement, mobile marketing, physical-to-digital, consumer electronics show, ad agency, disintermediation, CES, IoT

Using Technology to Showcase a Diamond’s Brilliance

Posted by Bill Cummings, SVP - Corporate Communications on Sep 27, 2016 11:39:55 AM

Diamonds, perhaps more than any other gemstone or luxury product, evoke strong emotional feelings. The durability of a diamond has long been linked with everlasting love and devotion.    

Much of this association is contributed to a clever marketing campaign by DeBeers in the 1930s and 1940s. This campaign boosted the popularity of diamonds used in engagement rings.

Today, diamond merchants have a new tool to help market these gemstones.

Being both expensive and emotionally significant, consumers want diamond jewelry to demonstrate the stone’s rarity and unique beauty.

This may be especially true of the exacting millennial buyer. According to DeBeers, half of the diamond sales in 2015 were to millennials. And with this demographic at the prime age for marriage proposals, the number is sure to grow.

Sarine, a world leader in diamond and gemstones technologies, has a solution that helps educate and entice diamond buyers. And with innovative NFC solutions from Thin Film Electronics, this information is available with the tap of a smartphone.

Sarine Profile™, together with NFC SpeedTap™, provides diamonds and gemstones with a digital identity. The digital diamond story is stored in the cloud, fully accessible 24/7 from any online device. Diamond images can be shared on any social media platform.

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.Cheers to Smart Labels at Mobile World Congress

Posted by Bill Cummings, SVP - Corporate Communications on Mar 12, 2015 7:42:02 AM


Greetings from Barcelona! There is a lot to be excited about this week at Mobile World Congress – we will reveal new technology on the world’s first smart liquor bottle, our CEO will deliver a visionary keynote address, and our CSO will join industry leaders in a discussion on industry-led mobile innovation.





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2014: A Year in Review

Posted by Bill Cummings, SVP - Corporate Communications on Jan 22, 2015 10:30:00 AM

There’s no doubt that 2014 was a momentous year for Thinfilm. In addition to developing new and innovative technologies, we became a product company with a number of commercial achievements. Beyond that, Thinfilm celebrated many successes related to clients, partners, new technology, corporate funding, media exposure, industry awards, and thought leadership.

Here’s a look back at our journey in 2014 – a list that highlights our most notable achievements, all of which have helped move us closer to making the Internet of Everything a reality:

January 8: Thinfilm announced it would form an alliance with Brady Corporation to bring electronic smart labels to market.

January 21: Thinfilm acquired certain assets of Kovio, Inc. – including its innovative PDPS (printed dopant polysilicon) technology and announced the opening of its NFC Innovation Center in Silicon Valley.

March 31: Thinfilm and Temptime collaborated to deliver printed electronic temperature indicators for use in distribution, storage and management of sensitive medical products.

April 1: Thinfilm announced a commercial distribution agreement with PakSense, Inc., a market leader in the development of intelligent sensing products specifically designed to monitor perishable goods.   

May 9: Thinfilm announced it had entered into new design and prototype agreements with two additional leading global companies in fast-moving consumer goods (FMCG) markets. Both programs involve custom uses of Thinfilm’s printed electronics technologies for smart labels.

May 27: Thinfilm, along with Nedap Retail, a leading developer and supplier of innovative solutions for the retail market, announced it will partner to supply global fashion brands with a high-value loss prevention system that will go to market under Nedap’s !FaST brand.

May 28: Thinfilm successfully demonstrated the industry’s first printed NFC-enabled Smart Label. You can view a video of the demonstration, which shows the wireless capture of threshold excursion data from a a temperature-sensing smart label, here.

July 2: Thinfilm announced a collaboration agreement with EVRYTHNG, the Web of Things software company that makes physical products smart by connecting them to unique digital identities on the Web.  

September 2: Thinfilm announced a partnership with Flextronics, a leading end-to-end global supply-chain solutions company, in which Flextronics will further expand its Open Innovation Platform with the addition of Thinfilm’s award-winning technology.

September 8: named Thinfilm a 2014 “All-Star Innovator” for its NFC Smart Label product.

September 11: Thinfilm was a winner at the 2014 CTIA Emerging Technology Awards in the “M2M, Internet of Things, Sensors, RFID and NFC” category. CTIA, The Wireless Association, is an international organization representing the wireless telecommunications industry.

October 8: Thinfilm completed the first 7-figure unit delivery of its EAS tags.

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Thinfilm CEO Davor Sutija To Keynote Mobile World Congress 2015

Posted by Bill Cummings, SVP - Corporate Communications on Oct 22, 2014 5:00:00 AM

Every March the mobile industry convenes in Barcelona for what is the single largest exhibition of industry leaders, visionaries and innovators – Mobile World Congress. The event draws more than 85,000 people from 201 countries to explore the trends that will shape mobile in the years ahead.

This year we are proud to announce that our CEO, Davor Sutija is one of 15 thought leaders selected to keynote address at Mobile World Congress 2015. Sutija will join business luminaries from companies like Visa, Wikipedia, and Nissan to address this year’s theme, “The Edge of Innovation.” Specifically he will discuss the Internet of Things (IoT) – a trend that is set to dramatically improve the way we interact with objects and products.

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About Thinfilm Thoughts

Thinfilm Thoughts is the blog for Thinfilm Electronics ASA (“Thinfilm”). The postings published here present our opinions and thought leadership views regarding printed electronics technology and products, the printed electronics industry, and the role that printed electronics will play in powering the Internet of Everything.