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The NFC User Experience Just Got A Whole Lot Simpler: Latest iPhone models to streamline brand discovery and omnichannel e-commerce without requiring a reader app

Posted by Dr. Davor Sutija, CEO - Thinfilm on Sep 12, 2018 11:45:38 PM

This week marks an important milestone in the evolution of NFC technology. Apple’s launch of the iPhone XS, XS Max, and XR models was accompanied by news that these groundbreaking devices will feature an important enhancement to the iPhone NFC experience: a background tag-read capability that allows users to launch NFC-based mobile experiences without requiring a mobile app.

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Topics: NFC, consumer engagement, omnichannel, mobile marketing, physical-to-digital, IoT, NFC mobile marketing

Connecting Physical Objects to the Digital World

Posted by Bill Cummings, SVP - Corporate Communications on Jan 5, 2017 2:57:46 PM

Adweek posted an interesting article this week focused on inventors and ad agencies and how these groups are shaping the Internet of Things.

In the article “How Inventors and Ad Agencies Are Starting to Shape the Internet of Things' Next Phase: Tinkering With the Future”, Marty Swant comments on how “The digital world's rapid interweaving with the physical world is forcing tech companies and ad agencies to constantly bone up on the massive landscape of big data.”

Thinfilm firmly embraces the concept of connecting physical objects to the digital world. This week at the Consumer Electronics Show in Las Vegas, we will be demonstrating connected items such as smart beer bottles and smart medical devices.

Thinfilm’s smart beer bottles and smart medical devices feature unique NFC tags – SpeedTap™ and OpenSense™. The smartphone-readable tags integrate with cloud-based software, helping to create a direct connection between brands and consumers that effectively disintermediates platforms such as Facebook and Amazon.

In addition to the demonstrations, Erwan Le Roy, Thinfilm’s EVP Business Development & GM NFC Solutions and Smart Sensor Products, will be speaking during an OE-A panel session called“Printed Electronics: Key Enabling Technology for IoT”on January 6, 2017 at 1:00p.m. (LVCC , North Hall, N264).

Contact us to see a demonstration.

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Topics: NFC, consumer engagement, mobile marketing, physical-to-digital, consumer electronics show, ad agency, disintermediation, CES, IoT

NFC: A Perfect Mobile Technology for Millennials


How can bringing intelligence and connectivity to everyday objects influence millennials’ purchasing decisions? And how is a smartphone able to build brand loyalty within this influential demographic?  

The answers are evident when you consider what millennials want in terms of a purchasing experience or brand interaction.

For one thing, an appealing brand story is often a key component of a marketing-to-millennials strategy.  When properly presented, it helps create an engaging experience and establishes an emotional connection with the consumer.

Millennials also want to feel good about the products they purchase. This extends beyond the brand story and touches upon more practical product attributes, such as how it was made, what ingredients it contains, where it was grown, when it was harvested, and the manner in which it was shipped. 

And let’s not forget – with millennials, instant gratification is a primary driver. They want immediate and seamless access to information and they want it on their own terms.

NFC – near field communication – is an ideal technology that meets virtually all of these millennial-centric needs. The technology rests in the hands of nearly every millennial with a smartphone, and year-over-year growth of NFC mobile users has averaged over 112% since 2013.

Plus, NFC provides direct communications between a brand/manufacturer and millennials, after the purchase, not just in pre-sale. The interaction is much less intrusive than Bluetooth or iBeacons, and is easier to use and faster than QR codes – as much as 15 times faster

Tapping a smartphone to an object that has an NFC tag can instantly serve up a promotional offer, peer-generated product reviews, loyalty incentives, or the means to easily share info with friends via social channels – catering to millennial wants and influencing their mobile purchasing experience and decisions.

Through both browser- and app-based mobile experiences, millennial consumers can be immediately directed to relevant information about how to use, prepare, and better appreciate the products being tapped. They can also learn more about product lineage, contribute to a brand’s charitable cause, or instantly reorder a product – all without sorting through search engine results or navigating complicated websites. 

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Topics: NFC, OpenSense, consumer engagement, millennial, mobile marketing

NFC: Ideal for brands seeking seamless mobile experiences and item-level analytics

Posted by Matt Bright, Sr. Director, Technical Marketing on Sep 6, 2016 11:06:35 AM

What is "reality" in an omnichannel world?

We live in the physical world. Yet consumers spend much of their time online, primarily using mobile devices.

Brands and retailers seeking to connect with consumers in both the physical and virtual world are shifting to omnichannel commerce. 

A successful, personalized omnichannel marketing campaign can help brand owners connect with their customers and increase their understanding of buyer behavior throughout a product’s lifetime.

Several technologies have emerged as channel options to deliver consumer experiences that bridge the gap between the real and virtual world.  

Which technology is best for you?

For brands seeking a seamless mobile experience and item-level analytics,  NFC technology is a revolutionary tool. NFC facilitates a continuous dialogue with consumers – before and after-purchase - creating new engagement opportunities within the shopper’s journey.

With NFC, marketers can identify and target individual consumers with context-aware experiences that drive satisfaction, loyalty, and revenue.

Thinfilm’s NFC technologies can bring packaging and products to life by adding easy-to-use smartphone interactivity with the simple application of an affordable pressure-sensitive label.

Learn more about how Thinfilm's solutions are able to provide contextualized and relevant messaging throughout the consumer’s shopping journey.  Understand how these interactions will foster deeper brand loyalty and drive repurchase intent while collecting valuable analytics.

Register for "Raising the Bar for Omnichannel Commerce", a Mobile Marketing Association webinar taking place October 13, 2016. 


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Topics: NFC, OpenSense, consumer engagement, omnichannel, mobile marketing

About Thinfilm Thoughts

Thinfilm Thoughts is the blog for Thinfilm Electronics ASA (“Thinfilm”). The postings published here present our opinions and thought leadership views regarding printed electronics technology and products, the printed electronics industry, and the role that printed electronics will play in powering the Internet of Everything.