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The NFC User Experience Just Got A Whole Lot Simpler: Latest iPhone models to streamline brand discovery and omnichannel e-commerce without requiring a reader app

Posted by Dr. Davor Sutija, CEO - Thinfilm on Sep 12, 2018 11:45:38 PM

This week marks an important milestone in the evolution of NFC technology. Apple’s launch of the iPhone XS, XS Max, and XR models was accompanied by news that these groundbreaking devices will feature an important enhancement to the iPhone NFC experience: a background tag-read capability that allows users to launch NFC-based mobile experiences without requiring a mobile app.

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Topics: NFC, consumer engagement, omnichannel, mobile marketing, physical-to-digital, IoT, NFC mobile marketing

NFC: Ideal for brands seeking seamless mobile experiences and item-level analytics

Posted by Matt Bright, Sr. Director, Technical Marketing on Sep 6, 2016 11:06:35 AM

What is "reality" in an omnichannel world?

We live in the physical world. Yet consumers spend much of their time online, primarily using mobile devices.

Brands and retailers seeking to connect with consumers in both the physical and virtual world are shifting to omnichannel commerce. 

A successful, personalized omnichannel marketing campaign can help brand owners connect with their customers and increase their understanding of buyer behavior throughout a product’s lifetime.

Several technologies have emerged as channel options to deliver consumer experiences that bridge the gap between the real and virtual world.  

Which technology is best for you?

For brands seeking a seamless mobile experience and item-level analytics,  NFC technology is a revolutionary tool. NFC facilitates a continuous dialogue with consumers – before and after-purchase - creating new engagement opportunities within the shopper’s journey.

With NFC, marketers can identify and target individual consumers with context-aware experiences that drive satisfaction, loyalty, and revenue.

Thinfilm’s NFC technologies can bring packaging and products to life by adding easy-to-use smartphone interactivity with the simple application of an affordable pressure-sensitive label.

Learn more about how Thinfilm's solutions are able to provide contextualized and relevant messaging throughout the consumer’s shopping journey.  Understand how these interactions will foster deeper brand loyalty and drive repurchase intent while collecting valuable analytics.

Register for "Raising the Bar for Omnichannel Commerce", a Mobile Marketing Association webinar taking place October 13, 2016. 


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Topics: NFC, OpenSense, consumer engagement, omnichannel, mobile marketing

About Thinfilm Thoughts

Thinfilm Thoughts is the blog for Thinfilm Electronics ASA (“Thinfilm”). The postings published here present our opinions and thought leadership views regarding printed electronics technology and products, the printed electronics industry, and the role that printed electronics will play in powering the Internet of Everything.