The NFC User Experience Just Got A Whole Lot Simpler: Latest iPhone models to streamline brand discovery and omnichannel e-commerce without requiring a reader app

Posted by Dr. Davor Sutija, CEO - Thinfilm on Sep 12, 2018 11:45:38 PM

This week marks an important milestone in the evolution of NFC technology. Apple’s launch of the iPhone XS, XS Max, and XR models was accompanied by news that these groundbreaking devices will feature an important enhancement to the iPhone NFC experience: a background tag-read capability that allows users to launch NFC-based mobile experiences without requiring a mobile app.

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Topics: NFC, consumer engagement, omnichannel, mobile marketing, physical-to-digital, IoT, NFC mobile marketing

Connecting Physical Objects to the Digital World

Posted by Bill Cummings, SVP - Corporate Communications on Jan 5, 2017 2:57:46 PM

Adweek posted an interesting article this week focused on inventors and ad agencies and how these groups are shaping the Internet of Things.

In the article “How Inventors and Ad Agencies Are Starting to Shape the Internet of Things' Next Phase: Tinkering With the Future”, Marty Swant comments on how “The digital world's rapid interweaving with the physical world is forcing tech companies and ad agencies to constantly bone up on the massive landscape of big data.”

Thinfilm firmly embraces the concept of connecting physical objects to the digital world. This week at the Consumer Electronics Show in Las Vegas, we will be demonstrating connected items such as smart beer bottles and smart medical devices.

Thinfilm’s smart beer bottles and smart medical devices feature unique NFC tags – SpeedTap™ and OpenSense™. The smartphone-readable tags integrate with cloud-based software, helping to create a direct connection between brands and consumers that effectively disintermediates platforms such as Facebook and Amazon.

In addition to the demonstrations, Erwan Le Roy, Thinfilm’s EVP Business Development & GM NFC Solutions and Smart Sensor Products, will be speaking during an OE-A panel session called“Printed Electronics: Key Enabling Technology for IoT”on January 6, 2017 at 1:00p.m. (LVCC , North Hall, N264).

Contact us to see a demonstration.

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Topics: NFC, consumer engagement, mobile marketing, physical-to-digital, consumer electronics show, ad agency, disintermediation, CES, IoT

About Thinfilm Thoughts

Thinfilm Thoughts is the blog for Thinfilm Electronics ASA (“Thinfilm”). The postings published here present our opinions and thought leadership views regarding printed electronics technology and products, the printed electronics industry, and the role that printed electronics will play in powering the Internet of Everything.